Handbook on Marketing Transnational Tourism Themes and Routes

by World Tourism Organization

This ETC and UNWTO Handbook on Marketing Transnational Tourism Themes and Routes aims at acquiring a deeper understanding of the transnational tourism themes and routes that are already proposed to travellers. Through illustrative case studies it furthermore provides practical guidance - especially for NTAa and NTOs - on the the creation and implementation of tourism routes, on marketing thematic tourism, including its development, management and...

• Format: Paperback
• Language: English
• ISBN: 9284419158
• ISBN13: 9789284419159
• Release Date: February 2018
• Publisher: World Tourism Organization
• Length: 224 Pages
• Weight: 1.22 lbs.
• Dimensions: 0.5" x 8.3" x 11.7"