Handbook on Key Performance Indicators for Tourism Marketing Evaluation

by World Tourism Organization

The ETC/UNWTO Handbook on Key Performance Indicators for Tourism Marketing Evaluation presents a comprehensive overview of performance indicators for tourism marketing evaluation. It provides a framework for understanding contemporary marketing evaluation, how to measure results from marketing and promotional activities, and how to evaluate overall marketing effectiveness within the context of business or destination impacts. This handbook aims to...

• Format: Paperback
• Language: English
• ISBN: 9284418518
• ISBN13: 9789284418510
• Release Date: July 2017
• Publisher: World Tourism Organization
• Length: 166 Pages
• Weight: 0.92 lbs.
• Dimensions: 0.4" x 8.3" x 11.7"