Handbook of Strategic Account Management: A Comprehensive Resource

by Diana Woodburn and Kevin Wilson

A compilation of the established knowledge in strategic account management

While companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers (which are critical in both senses) and hence the importance of strategic account management (SAM). This handbook is a compilation of papers that present researched knowledge of SAM across the academic community which fills a void in the existing...

• Format: Hardcover
• Language: English
• ISBN: 1118509080
• ISBN13: 9781118509081
• Release Date: May 2014
• Publisher: Wiley
• Length: 648 Pages
• Weight: 2.80 lbs.
• Dimensions: 1.6" x 7.0" x 10.0"