Handbook of Small Business Advertising

by Michael J. Anthony

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• Format: Hardcover
• Language: English
• ISBN: 0201000865
• ISBN13: 9780201000863
• Release Date: January 1981
• Publisher: Addison Wesley Publishing Company
• Length: 207 Pages

Customer Reviews

This one is a classic

This book is one of only a few good books on advertising that stands the test of time. Filled with practical tips, useful charts and good insights, it is still an excellent resource even though it is now quite a few years old.