Handbook of Scales in Tourism and Hospitality Research

by Ercan Sirakaya-Turk, Seyhmus Baloglu, Muzaffer Uysal, et al.

As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behavior but also consequences of such behavior as a function of demand and supply interactions in the field. By introducing the importance of measurement and scales and providing groupings of existing scales, The Handbook...

• Format: Hardcover
• Language: English
• ISBN: 1780644531
• ISBN13: 9781780644530
• Release Date: February 2015
• Publisher: Cabi
• Length: 432 Pages
• Weight: 2.45 lbs.
• Dimensions: 1.1" x 6.8" x 9.6"