Handbook of Research on Retailer-Consumer Relationship Development

by Fabio Musso, Musso, Elena Druica

Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives...

• Format: Hardcover
• Language: English
• ISBN: 1466660740
• ISBN13: 9781466660748
• Release Date: May 2014
• Publisher: Business Science Reference
• Length: 626 Pages
• Weight: 3.79 lbs.
• Dimensions: 1.3" x 8.5" x 11.0"