Handbook of Research on Effective Marketing in Contemporary Globalism

by Bryan Christiansen

Book Overview

The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1466662204
• ISBN13: 9781466662209
• Release Date: June 2014
• Publisher: Business Science Reference
• Length: 492 Pages
• Weight: 3.12 lbs.
• Dimensions: 1.1" x 8.5" x 11.0"