Handbook of Quality-Of-Life Research: An Ethical Marketing Perspective

by M. Joseph Sirgy

Book Overview

This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 140200172X
• ISBN13: 9781402001727
• Release Date: November 2001
• Publisher: Springer
• Length: 458 Pages
• Weight: 1.90 lbs.
• Dimensions: 1.2" x 6.6" x 9.7"