Handbook of Public Relations

Book Overview

The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

• Format: Paperback
• Language: English
• ISBN: 1412909546
• ISBN13: 9781412909549
• Release Date: July 2004
• Publisher: Sage Publications, Inc
• Length: 816 Pages
• Weight: 3.10 lbs.
• Dimensions: 1.6" x 7.0" x 10.0"