Handbook of Political Marketing

by Bruce I. Newman

"It has been almost 40 years since John F. Kennedy campaigned for the presidency and introduced a revolutionary approach to campaigning that involved the latest, sophisticated marketing and communication strategies. If Kennedy were alive today and approaching his eightieth birthday, he would no doubt be amazed and intrigued to witness the way in which modern political campaigning has changed since he first redefined the process in 1960. Indeed,...

• Format: Hardcover
• Language: English
• ISBN: 076191109X
• ISBN13: 9780761911098
• Release Date: August 1999
• Publisher: Sage Publications, Inc
• Length: 816 Pages
• Weight: 3.50 lbs.
• Dimensions: 1.8" x 7.0" x 10.0"