A Handbook of Persuasive Tactics: A Practical Language Guide

by Joan Mulholland

Book Overview

Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour...

• Format: Paperback
• Language: English
• ISBN: 1138868272
• ISBN13: 9781138868274
• Release Date: April 2015
• Publisher: Routledge
• Length: 432 Pages
• Weight: 1.31 lbs.
• Dimensions: 0.9" x 6.1" x 9.2"