Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research

by Richard G. Netemeyer

The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research.

Key Features

More than 150 scales are included in the Handbook. Many scales were originally published in marketing and consumer journals, and including them in one volume helps reduce the time it takes...

• Format: Hardcover
• Language: English
• ISBN: 1412980186
• ISBN13: 9781412980180
• Release Date: December 2010
• Publisher: Sage Publications, Inc
• Length: 624 Pages
• Weight: 3.65 lbs.
• Dimensions: 1.4" x 8.6" x 11.0"