Handbook of Marketing Research Methodologies for Hospitality and Tourism

by Ronald A. Nykiel

Book Overview

Discover the bridge between theory and applied research in the hospitality industry

The success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies...

• Format: Paperback
• Language: English
• ISBN: 0789034263
• ISBN13: 9780789034267
• Release Date: August 2007
• Publisher: Routledge
• Length: 376 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.9" x 8.4" x 10.7"