Handbook of Marketing and Society

by Paul N. Bloom and Greg Gundlach

Marketing scholars have a long history of conducting research on how marketing effects the welfare of society. A significant body of knowledge has developed to look beyond marketing′s impact on the corporate bottom line toward the affects of marketing on consumer sovereignty, public health, economic growth, and other aspects of societal welfare. The large and growing amount of research has become fragmented and diverse. There is a need for a...

• Format: Hardcover
• Language: English
• ISBN: 0761916261
• ISBN13: 9780761916260
• Release Date: October 2000
• Publisher: Sage Publications, Inc
• Length: 570 Pages
• Weight: 2.50 lbs.
• Dimensions: 1.3" x 7.0" x 10.0"