Handbook of Marketing and Society

by Paul N. Bloom and Greg Gundlach

Marketing scholars have a long history of conducting research on how marketing affects the welfare of society. A significant body of knowledge has developed to look beyond marketings impact on the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0761916261
• ISBN13: 9780761916260
• Release Date: October 2000
• Publisher: Sage Publications, Inc
• Length: 570 Pages
• Weight: 2.50 lbs.
• Dimensions: 1.3" x 7.0" x 10.0"