Handbook of Management and Creativity

by Stephen Cummings and Chris Bilton

Book Overview

This Handbook draws on current research and case studies to consider how managers can become more creative across four aspects of their business: innovation, entrepreneurship, leadership and organisation - and does so in an accessible, engaging and user-friendly format. That managers need to be 'more creative' has become something of a mantra, but little has been written about what this actually means and how it might be achieved. The Handbook of...

• Format: Hardcover
• Language: English
• ISBN: 1781000891
• ISBN13: 9781781000892
• Release Date: March 2014
• Publisher: Edward Elgar Publishing
• Length: 424 Pages
• Weight: 1.72 lbs.