Handbook of Customer Satisfaction and Loyalty Measurement

by Nigel Hill, Jim Alexander, Jim Alexander

Book Overview

Customer satisfaction and loyalty are becoming increasingly important to most organizations since the financial benefits from improving them have been well documented. This book presents a thorough... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0566081946
• ISBN13: 9780566081941
• Release Date: January 2000
• Publisher: Gower Publishing Company
• Length: 304 Pages
• Weight: 0.05 lbs.