Handbook of Consumer Behavior

by Thomas S. Robertson

An exploration of the field of consumer behaviour research. Focusing on theoretical approaches underlying consumer behaviour, the editors include the application of behavioural concepts to the study of consumer information processing, decision making, attitude change, and affect.

• Format: Hardcover
• Language: English
• ISBN: 0133727491
• ISBN13: 9780133727494
• Release Date: January 1990
• Publisher: Prentice Hall
• Length: 614 Pages
• Weight: 2.60 lbs.