Handbook of Business Letters

by L.E. Frailey, Steven R. Mamchak, Susan P. Mamchak

Book Overview

First time in paper--the undisputed granddaddy of all business correspondence books. With more than a half-million copies sold, this classic has been the first and last word on business letter writing... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0133820033
• ISBN13: 9780133820034
• Release Date: January 1995
• Publisher: Prentice Hall
• Length: 780 Pages
• Weight: 2.12 lbs.
• Dimensions: 1.6" x 6.0" x 9.0"

Customer Reviews

Handbook of Business Letters by Frailey

This is an excellent work which contains sample salutations,proper titles and the many uses of letters. For instance,a letter may be used for routine matters, selling, collecting, customer goodwill and a whole host of purposes too numerousto list here. The author stresses the need to keep lettersshort and effective. He provides classic phrases to avoid;such as,o I beg to adviseo We have before uso Enclosed findo As regardso According to our recordso UltimoThe author stresses the need to write factual letters thatmatch needs and benefits. Lastly, he stresses the invaluablefirst impression which should be impressive ( if you do your homework ) . This book is a fine rendition on theart of business letter-writing which many businesspeople fear.This work helps the reader to personalize the process ofwriting a good letter for whatever purpose.

Star=>Chain=>Hook approach really delivers.

Thank you Mr. Frailey (et al.). Your advice endures. What could be simpler than being civil, getting to the point and then compelling a correspondent to respond? Your tip on avoiding the use of the pronoun "I" is also welcome. Be it vanity or rhetoric, the "no I" technique focuses the reader on the matter at hand, not on the writer's ego. (Btw, one also finds this tip in Buckley's "Buckley: The Right Word".) The children will enjoy your book too-- when they reach college.

great reference for business writers

if you need to improve effectiveness of your business letters, you have to read this book first. there are some easy to understand sample letters in it.

Star=>Chain=>Hook approach really delivers.

Thank you Mr. Frailey (et al.). Your advice endures. What could be simpler than being civil, getting to the point and then compelling a correspondent to respond? Your tip on avoiding the use of the pronoun "I" is also welcome. Be it vanity or rhetoric, the "no I" technique focuses the reader on the matter at hand, not on the writer's ego. (Btw, one also finds this tip in Buckley's "Buckley: The Right Word".) The children will enjoy your book too-- when they reach college.