Handbook of Business Communication: Linguistic Approaches (Handbooks of Applied Linguistics [HAL], 13)

Book Overview

The book takes a specifically linguistic approach to business communication, drawing together perspectives from various research traditions. These include genre analysis, LSP research, and language teaching. There are 30 chapters organized into five parts: (1) Introduction; (2) genres and media (e.g., presentations, negotiations, meetings, sales talk, e-mail, websites, advertising, annual reports; (3) Foreign languages and culture (e.g., intercultural...

• Format: Hardcover
• Language: English
• ISBN: 1614516839
• ISBN13: 9781614516835
• Release Date: July 2017
• Publisher: De Gruyter Mouton
• Length: 711 Pages
• Weight: 2.85 lbs.
• Dimensions: 9.6" x 1.7" x 6.9"