Handbook of Business Communication: Linguistic Approaches

Book Overview

The book takes a specifically linguistic approach to business communication, drawing together perspectives from various research traditions. These include genre analysis, LSP research, and language teaching. There are 30 chapters organized into five parts: (1) Introduction; (2) genres and media (e.g., presentations, negotiations, meetings, sales talk, e-mail, websites, advertising, annual reports; (3) Foreign languages and culture (e.g., intercultural...

• Format: Paperback
• Language: English
• ISBN: 150151900X
• ISBN13: 9781501519000
• Release Date: July 2019
• Publisher: de Gruyter Mouton
• Length: 700 Pages
• Weight: 2.46 lbs.
• Dimensions: 1.4" x 6.7" x 9.6"
• Grade Range: Postsecondary