Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth

by Raj Sisodia

We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address the changing context of market behaviour. Handbook of Advances in Marketing in an Era of Disruptions...

• Format: Hardcover
• Language: English
• ISBN: 9352809580
• ISBN13: 9789352809585
• Release Date: February 2019
• Publisher: Sage Publications Pvt. Ltd
• Length: 692 Pages
• Weight: 2.73 lbs.
• Dimensions: 1.7" x 6.1" x 9.2"