Hallyu 2.0: The Korean Wave in the Age of Social Media

by Abé Mark Nornes, Sangjoon Lee, Abé Markus Nornes

Book Overview

Collectively known as Hallyu, Korean music, television programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies. In recent years, Korean popular culture has also become the subject of academic inquiry. Whereas the Hallyu's impact on Korea's national image and domestic economy, as well as on transnational cultural flows, have received much scholarly attention, there has been little discussion...

• Format: Paperback
• Language: English
• ISBN: 0472052527
• ISBN13: 9780472052523
• Release Date: June 2015
• Publisher: University of Michigan Press
• Length: 276 Pages
• Weight: 1.70 lbs.
• Dimensions: 0.9" x 6.0" x 8.9"