Hallmark Tourist Events: Impacts, Management and Planning

by C. Michael Hall and Colin Michael Hall

A recognized authority in the field, the author details the history and defines the role of hallmark events--ranging from cultural festivals to Olympic Games--focusing on their relationship to tourist development and marketing. Considers planning implications and their importance as major income generators. Tackles marketing questions and provides a workable strategy for the design and management of hallmark events that is full of sound, practical...

• Format: Hardcover
• Language: English
• ISBN: 0471946133
• ISBN13: 9780471946137
• Release Date: November 1993
• Publisher: John Wiley & Sons
• Length: 224 Pages
• Weight: 1.06 lbs.
• Dimensions: 0.7" x 6.2" x 9.3"