Guts

By John V. Lyons

Book Overview

No Synopsis Available.

• Format: Hardcover
• Language: English
• ISBN: 0814455379
• ISBN13: 9780814455371
• Release Date: January 1987
• Publisher: AMACOM
• Length: 317 Pages
• Weight: 1.86 lbs.

Customer Reviews

Worth the price alone

John Lyons definition and explanation on "strategy" is worth the read all by itself. I read this book 20 years ago and have crystalized my thinking with John's words countless times since. He says, "Strategy is a carefully devised plot to murder your competition."

The goods on

Lyons takes his years of experience in the advertising world and turns in Guts, an enjoyable read with anecdote-laden accounts of life inside one of the most controversial professions.