Guts: Advertising from the Inside Out

by John Lyons

Slight shelf wear. Pages are clean and binding is tight. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0814477216
• ISBN13: 9780814477212
• Release Date: January 1989
• Publisher: AMACOM/American Management Association
• Length: 320 Pages
• Weight: 1.45 lbs.
• Dimensions: 1.0" x 7.0" x 9.9"

Customer Reviews

Worth the price alone

John Lyons definition and explanation on "strategy" is worth the read all by itself. I read this book 20 years ago and have crystalized my thinking with John's words countless times since. He says, "Strategy is a carefully devised plot to murder your competition."

The goods on

Lyons takes his years of experience in the advertising world and turns in Guts, an enjoyable read with anecdote-laden accounts of life inside one of the most controversial professions.