Where bagels are king, Twinkies don't flourish. And Alaskans buy fewer home pregnancy tests, but they're better-than-average book purchasers. What's it mean? With this remarkable atlas of marketing surveys, you can make a case for almost anything. If you can eat it, read it, visit it, watch it, play with it or listen to it, chances are it has been a survey subject, and this reference work has some fun with it. The first section is an array of clever...
I've had this book for over ten years and still flip through it. When I recently moved, it now sits on the coffee table for anyone of interest. Especially after living in different parts of the country it makes it even more interesting. Are you curious if that new city you're considering has many people your age? Or maybe you want to know if it's too liberal or there's no demand for coffee or pizza by the locals. It's in...
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This book is a survey of American marketing surveys. Through its detailed maps, we can see associations between products and behaviors, attitudes, and income. The book has two major sections. The first half is comprised of maps showing us such information as the regions in which baking from scratch is popular and the regions where it is not, or juxtapositions of the regions where heavy metal music is preferred as opposed...
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This is a fun book, great entertainment (I was laughing like crazy when I was looking through it at the bookstore). The main reason I bought it was because my husband and I plan to move within the year, and I thought the book would be a good resource for helping us choose where to live--it is!The book uses the 213 American consumer markets--the way the market research folks have sectioned off the country by consumer trends...
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Great info. A fun and creative way to look at market profiles. Only problem is that an update is needed as my copy was published in 1994, pre-Internet, etc.
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Michael Weiss's earlier book, The Clustering of America, was a very enlighting look on the social settings of America. It was tops, but he even did one better with LATITUDES & ATTITUDES. I have walls covered with books but this is one of the most coveted books of my guests once they open it. It is a reference book that you return to over and over. Bless Michael and all his loved ones!
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