Guide to Management Research Methods

by Mandy van der Velde and Neil Anderson

This text shows business students how to conduct reliable research and how to argue the soundness of their research approach. A practical introduction to research methods for business students. Gives students the ability to conduct reliable research on the basis of empirical field data. Takes students through the research process systematically, from the initial definition of a research problem to the final presentation of results. Demonstrates the...

• Format: Paperback
• Language: English
• ISBN: 1405115122
• ISBN13: 9781405115124
• Release Date: February 2004
• Publisher: Wiley-Blackwell
• Length: 272 Pages
• Weight: 0.86 lbs.
• Dimensions: 0.8" x 6.1" x 9.1"