Guest-Based Marketing: How to Increase Restaurant Sales Without Breaking Your Budget

by Bill Marvin

Addressing the management topic of marketing, this text suggests ways to increase restaurant sales and start an existing customer base to build customer loyalty and increase the frequency of their visits. It shows the reader how to educate guests on what they like about you; implement frequent diner and other business-enhancing programmes; and get everyone in town to talk about your restaurant - and say what you want them to say.

• Format: Hardcover
• Language: English
• ISBN: 047115394X
• ISBN13: 9780471153948
• Release Date: May 1997
• Publisher: John Wiley & Sons
• Length: 218 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.9" x 6.0" x 9.3"