Guerrilla Retailing: Unconventional Ways to Make Big Profits from Your Retail Business (Guerrilla Marketing Series)

by Orvel Ray Wilson and Jay Conrad Levinson

Book Overview

Unconventional Ways to Make Big Profits from Your Retail Business. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1886481075
• ISBN13: 9781886481077
• Release Date: January 2004
• Publisher: The Guerrilla Group Press
• Length: 395 Pages
• Weight: 1.30 lbs.

Customer Reviews

A bible for the small self-starters

This for sure has to be a bible for every self-starter retailer with a low budget as it covers everything from store layout up to the tips how to keep productive customer relations. Although packed with useful tips, it will not be too much of use for the retailers of more significant size as they usually want to go more into the details and specifics and this book is "a little bit about everything".

Levels the playing field

A word to the Big Boys - look out - it's the ones you don't see coming that get you. Your big budget marketing plans won't save you now. It's a whole new world out there, thinks to the unconventional advice from the Guerrilla Marketing success team. Guerilla Retailing gives entrepreneurial retailers a delicious unfair advantage. It's the advantage of time, energy and imagination: the Guerrilla Retailer's greatest assets...if they know how to use them. Get your copy, keep your to-do list handy, and prepare to thrive. Guerrilla Retailing is your instruction manual for retail success. The Big Boys won't know what hit them.

An MBA for Retailers!

If you're a retailer, you need this book! It covers everything you need to compete with chains and big-box stores. Some of the topics include how to differentiate your business, affordable marketing tactics and sales promotions, ways to improve the customer experience and how to hire, train and motivate employees. I was impressed by how detailed and specific it is. It's filled with real-world examples and practical ideas. Buy this book and get ready for your sales to soar!

INVALUABLE

Most of the information is common sense, so common that in business we forget to do these simple but vital things. The book is required reading for our employees.

Must read!

A terrific, comprehensive manual for anyone who sells anything! Whether you hawk hot dogs on a corner or sell diamonds to debutants, this book has everything you need to know about the art and science of retailing. I got some great, inexpensive promotional ideas and learned how to find and keep the best people for our restaurant.