Guerrilla PR Wired: Waging a Successful Publicity Campaign Online, Offline, and Waging a Successful Publicity Campaign Online, Offline, an

by Michael Levine

Book Overview

"Excellent advice."--Public Relations Quarterly

Nearly a decade after it first hit bookstands, Michael Levine's Guerrilla PR remains one of the industry's bestselling, best-reviewed, and most valuable how-tos for garnering low-or no-cost publicity. Now, Guerrilla PR Wired updates Levine's attention-getting strategies for today's globally wired environment.

• Format: Paperback
• Language: English
• ISBN: 0071382321
• ISBN13: 9780071382328
• Release Date: February 2003
• Publisher: McGraw-Hill Companies
• Length: 306 Pages
• Weight: 0.05 lbs.
• Dimensions: 0.7" x 5.3" x 8.9"