Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke

by Michael Levine

Book Overview

The world's most widely used and seminal introduction to public relations--now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0061438529
• Release Date: August 2008
• Publisher: Harper Business
• Length: 368 Pages
• Weight: 0.70 lbs.
• Dimensions: 8.0" x 0.8" x 5.3"