Guerrilla P. R. 2. 0 : Wage an Effective Publicity Campaign Without Going Broke

by Michael Levine

Book Overview

The world's most widely used and seminal introduction to public relations--now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's...

• Format: Paperback
• Language: English
• ISBN: B00A2KIAXC
• ISBN13: 9780061438523
• Release Date: August 2008
• Publisher: HarperCollins Publishers
• Length: 368 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.8" x 5.3" x 8.0"