Guerrilla Marketing Online: The Entrepreneur's Guide to Earning Profits on the Internet

by Jay Conrad Levinson

Book Overview

Guerrilla-marketing guru Levinson teams up with computer wiz Charles Rubin to create an essential entrepreneurial tool. The authors explain the basics of executing a marketing attack online -- from... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 039586061X
• ISBN13: 9780395860618
• Release Date: January 1997
• Publisher: Mariner Books
• Length: 336 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"

Customer Reviews

A GOOD BEGINNER COURSE IN INTERNET MARKETING

I've been marketing on the internet for over 3 years now, and this was the first book on the subject that I had to work with. It is easy to understand, and it got me started.But once you get started--learn, improvise and bust loose!Sure, there are constantly new ideas and methods out there to learn that aren't covered in this book. But because of the nature of the internet, no manual will ever be complete.Get this book and get going!--George Stancliffe

Marketing Online Made Easy!

I had to purchase this book as a text for my online marketing class and expected it to be as boring as any other school book, what a surprise. THIS BOOK IS EASY TO UNDERSTAND and kept me interested. It has great tactics and tips for small businesses on the net. It has certainly helped me guide clients in their online marketing for their businesses!

A "must-read"...especially for those on a budget.

I REQUIRE this book as a text in my college-level Electronic Marketing class for several reasons:1. It provides an excellent introduction to a variety of Internet Marketing tools. Basic and obvious to some...yes. However, many of my introductory students find the concepts "unique" and "innovative." 2. It is a good book for "newbies" but it also contains suggestions many of the so-called "industry experts" fail to use. I've had a few professional Web designers take my class and make visible improvements in their sites using suggestions from the book.3. The book provides many suggestions a business can implement with little or no money. Many of my students either work for a small business or have entrepreneurial aspirations.4. There are VERY FEW traditional textbooks in the field of Internet/electronic marketing. I reviewed a number of "popular press" books and found many were outdated, poorly written, hard to follow & understand, and/or lacked a basic marketing perspective/foundation. Some assume moderate (or higher) level of Internet experience/knowledge. They use technical terms that they don't explain. Others don't contain references or contain too many references to be useful as a text. 5. The "basic" nature of the book allows me to supplement it with lectures that contain the "cutting edge" information (taken from articles). I think the explosive growth of the Internet and the dynamic nature of Internet marketing make it unreasonable to expect ANY book to contain cutting edge information. Even assuming you could write and publish a book in less than six months, the field changes so rapidly that your book is outdated before it hits the shelves. One note, I am aware that the book is getting "old"...I know I'll need to change texts soon but I'm hoping the authors issue a 3rd edition before it becomes necessary.