Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet

by Jay Conrad Levinson and Shel Horowitz

Book Overview

The latest tips on green marketing and sustainable business strategies Forget greed; green is good. Today's cutting-edge businesses understand that making the world a better place can also be a great way to make money-in fact, it's an essential aspect of a sustainable business model. Guerrilla Marketing Goes Green gives the tools to make that sustainable model work. Catching the wave of this new trend in true guerilla marketing fashion, Guerrilla...

• Format: Paperback
• Language: English
• ISBN: 0470409517
• ISBN13: 9780470409510
• Release Date: January 2010
• Publisher: John Wiley & Sons
• Length: 236 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.7" x 5.9" x 8.9"