Guerrilla Marketing for Writers: 100 No-Cost, Low-Cost Weapons for Selling Your Work

by Jay Conrad Levinson, Rick Frishman, Michael Larsen

Book Overview

Because the battle begins before a book even hits the selves, an author needs every weapon to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details 100 "Classified secrets" that will help authors sell their work before and after it's published. This life range of weapons-practical low-cost and no-cost marketing techniques-will help authors design a powerful strategy for strengthening their...

• Format: Paperback
• Language: English
• ISBN: 1600376606
• ISBN13: 9781600376603
• Release Date: January 2010
• Publisher: Morgan James Publishing
• Length: 308 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.9" x 6.0" x 8.9"

Customer Reviews

Before your book comes out you need this book

Because I read this book and followed it's advice, all of my books are still in print. And if a Flight Attendant like me can do this, you can too! Get this book follow it's advice, and watch your sales take off.

What 3 Ways Can Your Book Change Lives Immediately?

One simple line from this exceptional book got my mind moving: "The real dough is outside the cookie cutter." "Yes," I thought, "that is true - and let's see how these ideas can help me to see and create there." I learned quickly how to think like a guerilla - new, inclusive, big, follow through, way out and GIVING. YES! Simple to apply - and best of all, I can apply these ideas without spending a lot of money. Yes, I will spend time and energy learning... and it is time and energy I will be able to invest in each book that comes through my pen and into published form. This is a large volume with lots of ideas you can implement for free. You can pick and choose from the wide menu to apply to your promotional campaign. I saw one fiction writer who said, "I can't use these ideas!" and I wonder - "Is that writer thinking outside the cookie cutter?"

Another Great Book from Jay and friends

If you are looking for a book filled with many ideas on how to sell more books-this is the book for you. Some of the ideas will cost money, others are basically cost-free to implement.Please note: The greatest method to improve you book sales (promotion) is YOUR imagination. You have to use your creativity. You have to improvise many of the ideas in this book to best suit your needs. So put on your thinking cap and get to work!The truth is, the greatest way to make your book a runaway best seller is by word of mouth. You have to create a great product, a book that people will LOVE. A book that they will love to tell their friends about. Once you have people talking, you don't need to do any more work-they will sell the book for you.Zev Saftlas, Author of Motivation That Works: How to Get Motivated and Stay Motivated

Whether You Sell out to a Publisher . . .

or publish yourself, the author must do the Promotion. It is a sadfact of publishing life: publishers do not promote books. They onlyproduce them and place them in bookstores. Fortunately, now there is aGuerrilla Marketing book for those who need it the most-thewriter. These three marketing geniuses help you assess yourstrengths, arm you with the tools you will need, show you how topromote your book and generously share their years of experiencemarketing books. This book is brimming with every conceivable bookmarketing and promotion idea. Some are expensive and some arefree. Some are hard and some are easy. Some require you to personallyflog your own book and some are remote and anonymous. Enlist now andrequisition your weapons. Don't go into the publishing jungleunarmed.As a publisher and an author of 113 books (includingrevisions and foreign-language editions) and over 500 magazinearticles, I highly recommend this book to both authors and publishers.

Required reading for authors

As the author of 24 books which enjoy a worldwide circulation in excess of a million and a half copies and whose books have been translated into 37 languages, I recommend Guerilla Marketing for Writers to any author who aspires to success. If this book had existed twelve years ago, my income would be several times what it is today. I would have avoided numerous expensive mistakes because I would have more realistic expectations of who should do what in publishing. Guerilla Marketing for Writers presents an insider's view of what really goes on in publishing and outlines over one hundred specific, affordable and practical ways authors can promote their book and leverage of its success. Guerilla Marketing for Writers presents a doable tutorial that will help every author who adopts even just a few of its ideas. It's message won't be appreciated by those who feel "marketing should be left for publishers" but will be appreciated by authors who respect their work enough to want to promote their book to its maximum potential. Just one of the ideas in this book can lead to a more profitable future. For over twenty years, Jay Conrad Levinson has been helping small businesses in general promote themselves to greater success. Now, authors can benefit from his and his co-author's wisdom adapted to their specific needs. If you want to write a book, begin by reading this book (as well as Michael Larsen's How To Write a Book Proposal).