Guerrilla Marketing for Mortgage Brokers: How to Steal Customers from Your Competition

by David L. Hancock

Book Overview

Guerrilla Marketing For Mortgage Brokers: How to Steal Customers From Your Competition is a ground-breaking new marketing book by Certified Guerrilla Marketing Coach David L. Hancock and was inspired... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 097461338X
• ISBN13: 9780974613383
• Release Date: August 2001
• Publisher: Morgan James Publishing
• Length: 212 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.5" x 5.9" x 9.2"

Customer Reviews

The Number One STARTER Marketing Book For Mortgage Brokers Even In A Sour Economy.

David Hancock has done a very good job at presenting the marketing arsenals needed for a mortgage broker to have a slight edge, especially in a sour economy. What he teaches is how to begin to train your mind to think of how to do business differently, using sometimes unconventional weapons that gets result$$$. You will learn how to make your mortgage business stand out above the rest so that your name remains on the top of mind of those in need of your services. Once you are equipped and exposed to some of the 'underground' strategies taught in this book, I would dare say that it is highly unlikely that you will not reel in customers and keep the ones you attract. In other words, recession or not, you will have learned how to generate profits whenever you want, how to entice your customers to do more business with you because your service will be one of great excellence. Recession-resisting your mortgage business is what employing the teachings will help you to do. One thing about this book is that it is a great STARTER, meaning, you will be disappointed if you read it just once. You will be disappointed if you try to do everything all at once and not to mention, become very overwhelmed. I would suggest that after you've finished with the book....to start over with a highlight and note cards. The author offers lots of freebies and trials in the book for his other products and services that I encourage every reader to sign up for. It will give you the guidance that you will need to fully learn how to implement the marketing strategies s-l-o-w-l-y. You can email the author for a free marketing calendar (I did and he was quick to respond!). Remember, this book is a great START. Read it more than once. Take it small chunks by small chunks....write the author for his freebies, sign up for the trial offers where you will be a part of a marketing community with like-minded entrepreneurs helping each other along the way. If you commit yourself to being a student of this kind of marketing for your mortgage business......it can only give you the tools to be successful. Those reading the book who want instant results without the learning and patience and perseverance will become very frustrated. So, that said....if you are dedicated to excellence, ongoing learning of marketing strategies, and attracting customers magnetically,....I would say that you will totally treasure this book and come back to it over and over again as you grow in your business. I give this book 2 thumbs up in a heartbeat!

Guerrilla Marketing For Mortgage Brokers: You get what you put into it.

I came across this book in researching mortgage marketing strategies. Although I have implemented various practices from other books and magazines in my mortgage marketing strategy, this book offers a good amount of insight and value to any mortgage marketing strategy. The suggested marketing practices aren't worth anything unless you implement and monitor them. The author consults on mid-to-long term marketing strategies to generate consistent business, which can strengthen and widen your mortgage lead and referral foundation. This book is worth the purchase and should be utilized as a valued reference.

I was captivated by two of the ideas in your book...

So I tested them... and sure enough, I've brought in extra business that I never could get before by rolling out these ideas! It's so nice to find people who are as truly dedicated as you are in helping people make more money with new and exciting ideas! This book covers all the bases on marketing myself and my company without wasting time on mortgage products which I already know about!

Increased Apps by 32%

This book includes techniques that David Hancock must have tested and perfected. Just one of them can increase your sales by 32%. There's nothing else like it. Very well written and informative. Just what I needed.