Guerrilla Marketing for Dummies

by Jonathan Margolis and Patrick Garrigan

Book Overview

Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you'll create a cost-effective game plan for getting your customers' attention and keeping it This savvy, hands-on guide explains what guerilla marketing is, who does it, and why. You'll...

• Format: Paperback
• Language: English
• ISBN: 0470289678
• ISBN13: 9780470289679
• Release Date: October 2008
• Publisher: For Dummies
• Length: 351 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.8" x 7.4" x 9.2"