Guerrilla Deal-Making: How to Put the Big Dog on Your Leash and Keep Him There

by Jay Conrad Levinson, Donald W. Hendon, Donald Wayne Hendon, et al.

A major addition to the best-selling Guerrilla Marketing series. Focuses on winning big when dealing with big dogs and other guerrillas. 100 very unique and extremely powerful deal-making weapons plus 265 more. And 400 counter-weapons to overcome each and every maneuver you encounter. Read it--you'll discover such unusual techniques as the swarming ambush and the rule of three. You'll stop losing. You'll become a consistent winner.

• Format: Paperback
• Language: English
• ISBN: 1614482446
• ISBN13: 9781614482444
• Release Date: January 2013
• Publisher: Morgan James Publishing
• Length: 262 Pages
• Weight: 0.88 lbs.
• Dimensions: 0.7" x 6.1" x 9.0"