Guerrilla Advertising: Unconventional Brand Communication

by Michael Dorrian, Gavin Lucas, Gavin Lucas

Book Overview

The advertising industry is in a state of flux. In an age where we can choose what media we consume, the traditional channels of TV, press and poster are no longer always the most effective methods for a brand to reach its target audience. As a result, global brands are opting to implement ever more inventive and original schemes to get their projects talked about. Microsoft covered Manhattan in butterfly stickers, Volkswagen made a car out of ice...

• Format: Paperback
• Language: English
• ISBN: 1856694704
• ISBN13: 9781856694704
• Release Date: August 2006
• Publisher: Laurence King
• Length: 192 Pages
• Weight: 2.45 lbs.
• Dimensions: 0.8" x 9.0" x 11.8"