Guerrilla Advertising 2: More Unconventional Brand Communications

by Gavin Lucas

Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: B008SMR6G8
• ISBN13: 9781856697477
• Release Date: September 2011
• Publisher: Laurence King
• Length: 192 Pages
• Weight: 2.45 lbs.
• Dimensions: 0.6" x 9.1" x 11.9"