Guerrilla Marketing in 30 Days

by Jay Conrad Levinson and Al Lautenslager

Book Overview

The Father of Guerrilla Marketing, Jay Conrad Levinson, and marketing master Al Lautenslager equip you with a winning 30-day plan to revolutionize your marketing without depleting your budget. Armed... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1599182661
• ISBN13: 9781599182667
• Release Date: September 2009
• Publisher: Entrepreneur Press
• Length: 304 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.7" x 7.5" x 9.0"

Customer Reviews

Great info

Got the cd and loved it. got a lot of good info and am working on getting the word out about my short form feature "A Patriot Act". I would put this book or cd on the top of my list of marketing tools.

Guerrilla Marketing in 30 Days

Guerrilla Marketing in 30 Days is the latest addition to the Guerrilla Marketing series. Like all of the books in this series, this book explains marketing and the importance of marketing in real life terms that directly relate to any business. Moreover, these easy to understand explanations are always accompanied by realistic commonsense methodology that the reader can tailor to suit his or her business needs. Guerrilla Marketing in 30 Days is unique in this series as it pulls together marketing knowledge and know how into a 30 day plan that the reader can use to start and then build his or her own marketing strategies. This plan gradually takes the reader through the essentials of determining his or her business's marketing goal and understanding his or her target audience through the many ways to learn from the successes and mistakes of competitors to specific ways to make the most of his or her marketing budget. This book tutors the new business person in Marketing 101 giving him or her an important edge in business. The reader well versed in marketing strategies will also find this book essential reading material as he or will gain new marketing tools and management skills that will his or her to sustain and continue successful marketing strategies.

A single, potent instructional tool

Best-selling marketing author Jay Conrad Levinson and award-winning marketing/PR consultant Al Lautenslager combine their talents in Guerrilla Marketing In 30 Days, a condensed quick-learning guide that compacts Levinson's acclaimed "Guerrilla Marketing" series into a single, potent instructional tool. Organized into 30 lessons, complete with summaries and sample activities, Guerrilla Marketing In 30 Days presents difficult skills, useful tools, and proven strategies explained step-by-step. An absolute must-have for anyone who needs to learn the marketing trade or sharpen their skills quickly, from professional marketers for large companies to small business owners who need to step up and get the word out ASAP. Highly recommended.

Excellent 5 Star Marketing Text for Beginner to Expert Alike

Al Lautenslager really knows his stuff, and also has consulted widely in compiling this jointly authored work with Jay Conrad Levinson - the father of Guerrilla Marketing. This Book provides the reader with information on a full working armoury of marketing weapons in only 30 days. The marketing weapons discussed are also referenced to other Guerrilla Marketing books in this very successful series, so that the reader can explore further if they want to. But, the information in this book alone should easily help the ambitious business owner to build or multiply their Sales Turnover. That gives the reader a potentially huge return for the small investment in the price of this book. I rate it as a "must have" in any serious business person's library.

THIS is a useful book!!

I've read several guerrilla marketing books because I found Jay Conrad Levinson's "Guerrilla Marketing - 3rd Edition" to be so significant in the marketing success of Novacon Internet Services and several other organizations that I have been associated with. Other marketing and sales books and seminars have been useful to a great extent, but I really resonate with guerrilla marketing techniqes for our company, one of the largest independant ISPs in Chicago. I use my guerrilla marketing library of books for reference and problem solving. A great resource for ideas and real-world insights. Now comes "Guerrilla Marketing in 30 Days" with a unique twist. Your whole marketing plan laid out in 30 days, and a process that accomodates even the most time-challenged manager. The book distills proven marketing techniques that are found in dozens of other guerrilla marketing books and lays out an effective action plan that can be implemented quickly, leading to client acquisition and improved profits. The chapters are clearly written, easy to understand and the techniques should be easy for all small & medium sized businesses to execute. Guerrilla marketing is all about inspiration, perspiration, a battle plan and an expenditure of little or no money on weapons (guerrilla marketing techniques). Chapter 1 - The Guerrilla Marketing Mindset begins by showing the reader how to approach business development as a guerrilla. Everything you say and do as a person or organization can affect your brand, revenues and profits. Levinson and Lautenslager encourage readers to ask themselves the same question every day; "How am I building awareness with my prospects and clients through our marketing?" Everyone, especially people with multiple responsibilites in an organization, should ask that question daily and work to improve their efforts. Keep your eye on the prize. Sales solves alot of other problems! The message is clear. While "Guerrilla Marketing in 30 Days" leads you though the develoment and execution of your marketing plan in 30 days (or 35, or even 40), The guerrilla mindset is a permanent benefit that you can benefit from for years to come. "Just Do It" every day, no doubt, is what Al Lautenslager preaches to his customers as a Certified Guerrilla Marketing Coach. What follows are chapters on goal-setting, competitive research, targeting and positioning your SMB. By Day 7, the reader is developing their 7-Sentence Marketing Plan, a unique component and exercise that Levinson has promoted since his first guerrilla marketing book. Going through that exercise while reading his first book was exilerating, but it has also been a great way to concisely communicate our overall plan to my staff and strategic partners. Specific chapters cover an array of guerrilla marketing weapons, including advertising, business networking, strategic alliances and fusion marketing, direct selling, telemarketing, promotional literature, direct mail, broadcast ad