Guerilla and Viral Marketing versus Classical Marketing

by Marcel Schneider

Attracting the consumer's attention has become one of the most precious things and it becomes harder and harder for any company and branche to reach the consumer with its sales messages. Consumers are more informed than ever and know about the tricky tools of creatives in advertising agencies and started to avoid the attention of classical ads around them. Enforcing consumers attention is nowadays done by louder, more aggressive and eye catching advertising...

• Format: Paperback
• Language: English
• ISBN: 3639883918
• ISBN13: 9783639883916
• Release Date: July 2016
• Publisher: AV Akademikerverlag
• Length: 100 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"