Guerrilla Advertising

by Jay Conrad Levinson

Book Overview

In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

• Format: Paperback
• Language: English
• ISBN: 0395687187
• ISBN13: 9780395687185
• Release Date: June 1994
• Publisher: Houghton Mifflin
• Length: 304 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"

Customer Reviews

Excellent book

Between this book and the Barry Maher book on yellow pages advertising, you'll have just about everything you need to know about small business advertising. Stop the phone company ripping you off--be informed.

Totoal outstanding for a british market

When I read the book I found that it makes you learn about business in a way that was meeting you at your level. It showed simple ideas and moved you from the basics to higher levels of marheting. It was easy to see exactly what I never knew and others things that I forgot.Living in England it showed me just how simple this book transends across all continents and makes a dream a reality. I just want the book back, it seems everyone want to review it and then rush out and buy a copy!