Growth Strategies and Business Performance Optimization

by Armel Djomou Yangwa

As the economic environment becomes more and more competitive, it becomes crucial for companies, whatever their sector of activity, to define strategies not only to remain in the market, but also to grow their activities in the interest of sustainability and increased profit. This research project, based on my Master's thesis, aims to evaluate the growth strategies adopted by companies in the tobacco industry in Cameroon. Like any other sector, the...

• Format: Paperback
• Language: English
• ISBN: 6204136658
• ISBN13: 9786204136653
• Release Date: October 2021
• Publisher: Our Knowledge Publishing
• Length: 100 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"