This is a no-nonsense book that discusses everything from a growth plan to building your team to recognizing opportunities to starting a franchise, to name only a few. The book is well organized and the concepts are discussed in a clear and straight forward manner. What this means is that instead of going through the same materials from a thick textbook or a book that is too general, the information is just what you need and is clearly layout as well as easy to find. For the budding entrepreneur i also recommend reading this book in conjunction with Arnold Goldstein's 'Starting On A Shoestring: Building a Business Without a Bankroll' which is really a book that gives practical advice on building and financing a business. Anyway, 'Growing Your Own Business' is a must read for those who are serious about starting and growing a business. Good Luck and Happy Reading!
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