Growing Your Business in Emerging Markets: Promise and Perils

by Andrew R. Thomas and John A. Caslione

Book Overview

The future success of many companies in the United States and Europe is becoming more dependent on effectively developing and expanding markets in new emerging and partially developed countries. Few companies, however, know how to do it well, if at all. Their success rate is low, while the cost of failure remains high. Caslione and Thomas provide insights, knowledge, special tools, and the experience that will show executives how to take hold of...

• Format: Hardcover
• Language: English
• ISBN: 1567203396
• ISBN13: 9781567203394
• Release Date: August 2000
• Publisher: Praeger
• Length: 272 Pages
• Weight: 1.40 lbs.
• Dimensions: 1.0" x 6.4" x 9.5"