Heirloom Tomatoes - Ugly, but very profitable Heirloom tomatoes never look perfect like supermarket tomatoes. They have wrinkles or blemishes, and some varieties are just plain ugly. But beneath that ugly skin, you'll discover rich and wonderful flavors. Once a shopper has tasted a heirloom tomato, they're hooked. That's why heirloom tomatoes can bring big profits to market growers - as much as $100 a plant - and repeat...