Grow from Within: Mastering Corporate Entrepreneurship and Innovation

by Robert C. Wolcott and Michael J. Lippitz

Book Overview

Create Business and Generate Profits in New Markets through Innovation "The best account I have read about how companies can enable and support internal entrepreneurs to achieve innovation-led growth." Philip Kotler, S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management "An essential resource for both private and public sector leaders seeking to align new business creation with an organization's mission and strategy...

• Format: Hardcover
• Language: English
• ISBN: 0071598324
• ISBN13: 9780071598323
• Release Date: October 2009
• Publisher: McGraw-Hill Companies
• Length: 272 Pages
• Weight: 1.12 lbs.
• Dimensions: 0.9" x 6.2" x 9.1"