Ground Wars: Personalized Communication in Political Campaigns

by Rasmus Kleis Nielsen

Book Overview

Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008...

• Format: Paperback
• Language: English
• ISBN: 0691153051
• ISBN13: 9780691153056
• Release Date: February 2012
• Publisher: Princeton University Press
• Length: 256 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.9" x 6.0" x 9.1"