The Greenwash Effect: Corporate Deception, Celebrity Environmentalists, and What Big Business Isna't Telling You about Their Green Products

by Guy Pearse

Book Overview

Going green is the new black for big business. But how real is the climate-friendly revolution that's being advertised? Toyota would like us to think that Mother Nature drives a Prius, Ford wants us to "Join the Green Revolution," and McDonald's has painted its golden arches green. Facebook has even "friended" Greenpeace. All across the globe big corporations are spending big bucks trying to convince us that their policies, actions, and products are...

• Format: Hardcover
• Language: English
• ISBN: 1628737263
• ISBN13: 9781628737264
• Release Date: August 2014
• Publisher: Skyhorse Publishing
• Length: 280 Pages
• Weight: 1.10 lbs.
• Dimensions: 1.2" x 6.2" x 9.0"